The Influence Of Applying Sapta Pesona Elements On Tourist Loyalty At Tebing Breksi Yogyakarta
DOI:
https://doi.org/10.62951/icgtsave.v1i1.2Keywords:
Sapta Pesona, Loyality, Tourist, Tebing BreksiAbstract
Tebing Breksi, a tourist destination in Sambirejo Village, Prambanan, Sleman, Yogyakarta, has an important role in the local tourism industry. Tourist loyalty in this area is a key factor in tourism development and management. The Sapta Pesona Wisata concept is implemented as a strategy to increase the attraction and experience of tourists at Tebing Breksi. This research uses a quantitative approach with an associative method to examine the relationship between the elements of Sapta Pesona and tourist loyalty. A sample of 100 respondents was selected using the Purposive Sampling method at Tebing Breksi Beach. Data analysis was carried out using simple linear regression and statistical tests with the help of IBM SPSS version 26 software. The research results showed that the application of Sapta Pesona had an effect of 36.8% on tourist loyalty at Tebing Breksi. However, partially, only the security element has a significant influence. These findings highlight the importance of continuing to improve the quality of tourist experiences and tourism management at Tebing Breksi to support the sustainable growth of the tourism industry.
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