The Influence of Social Media on Tourist Destination Selection
DOI:
https://doi.org/10.62951/icgtsave.v1i2.156Keywords:
Social Media Marketing, Tourist Behavior, Digital Influence, Travel Decisions, Online ReviewsAbstract
Social media platforms have become powerful tools for influencing tourist decision-making. This paper examines how travelers use social media to discover, evaluate, and book destinations. The study also discusses the impact of influencer marketing and online reviews on travel behavior.
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