The Role of Digital Transformation in Enhancing the Tourist Experience

Hunter William Reid; Owen Benjamin Cole

doi:10.62951/icgtsave.v1i2.155

Authors

Hunter William Reid William Angliss Institute
Owen Benjamin Cole William Angliss Institute

DOI:

https://doi.org/10.62951/icgtsave.v1i2.155

Keywords:

Digital Tourism, Smart Tourism, Virtual Reality, AI in Tourism, Customer Experience

Abstract

Digital technologies have reshaped the tourism industry, offering enhanced experiences through virtual tours, AI-powered travel assistants, and smart tourism applications. This paper explores how digital transformation improves customer satisfaction, operational efficiency, and marketing strategies in tourism businesses. Case studies highlight successful digital adoption in the travel sector, demonstrating how these innovations provide immersive and personalized travel experiences. The study highlights the significant role of digital tools in optimizing customer experiences, reducing operational costs, and enhancing the marketing strategies of tourism businesses.

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